软工学生勇闯电商

流量就是钱💰。这句话被人说过好多次,纸上读来终觉浅,自己去干淘宝,咸鱼就知道了。故事是这样的,老家南阳是种香菇的,西峡有著名的香菇品牌——仲景。而它卖的只是我们那里人都不吃的“残次品”——菇腿,或者说很低价的东西。远在外乡的游子就想尝尝家乡的味道,看到罐装的产品,我脑海中浮现出了香菇从:据末、麸皮拌料、装袋、蒸炉、点菌等等工艺,再到批发商上门收东西。从30左右收,就能卖出网上的48包装好后的价格。闲的没事干的我,拿着舅舅的营业执照开始网上办理食品经营许可证,开通拼多多商家版,开始卖货。卖货第一步就是找客户,对应就是流量!在咱们变现就是舅舅要考虑的啦。

故事如果就这样结束,那就太没意思了。接下来是用gpt、perplexity、google schloar等工具开始文案撰写提供撰写服务,网上所有写手领域东西大同小异,更多的是对工具的驾驭能力。作为小老板的自己,我就是员工。要从上游供货一直到下游寻客打通渠道。下游寻客,先找做这方面的伙伴。找到了做电商的朋友,他是做咸鱼卖货的,他认识有做自媒体的朋友,思路可以借鉴。我就开通千牛开始做文案撰写(其实能写的地方多了,自己体会,包括学术的东西,换句话说提供学术咨询帮助也行。/emoji坏笑/),新账户淘宝一般不会推啥流量,而且这些东西同行多了去了,挣不到啥钱。去咸鱼平台,那也同行多了。去高校表白墙,那也是。好一点的吃相好看的收你红包,帮你发表白墙,有人鸟都不鸟你。换句话说,表白墙上的每个用户就是他们对应的私域客户,想在上面发广告需要交钱的。为啥说吃相也分好看的呢,有的学校的表白墙会和你谈合作或者分享经验,而我自己学校的表白墙不仅不鸟我(你完全可以不鸟我),而且天天给那个同行发广告,从陌生人的角度出发,你离倒闭不久了,不用多说删除就行。

都说做这个难,说几点有啥难的吧。去哪里都有同行,要比谁更细致或者说比谁更有手段,这就是商战,早年间被搞过,现在劳资成年了,也有办法了。借用某石家庄人的一句话:那就等天黑,看看我们谁的更有手段。淘宝有人套你话,咸鱼有人举报你,小红书被举报引流(其实都引流,看谁更有方法罢了),就连微信表白墙也给你障碍,我想因为我们学校水平“一般“,所以对这种需求量大,换句话说被打击的越狠,这行利润越大,今年好好从线下发展我们学校业务。第二点,没同行的地方,那就是处女地,现在尝到了,具体啥方向肯定不告诉你,但是提醒一句过一阵出现的培训风口就是现在的红利期,这个阶段的难的就是自己探索新领域,好在我对新鲜事物非常感兴趣,并不让我感到难。很庆幸自己有片自己自由的网上自留地,给那些愿意看大学生创业经历的人而写。


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